Archive for the ‘Advertising’ Category

The Worst Hotel in the World

December 29, 2009

The LA Times posted a great article on the Hans Brinker Budget Hotel. On May 1st, 2009 I had the pleasure of helping with Swipe’s Worst Event in the World, a book release for Erik Kessels “The Worst Hotel in the World”. Erik Kessels, the designer of the Hans Brinker Hotel campaign, did a presentation of his work followed by a book signing. (We had 200 McDonald’s cheeseburgers for the folks who cared to join us – making it the worst or best event ever depending on how much you enjoy cheeseburgers.) The first two shots are from the event. I’m trying to dig up some of the posters I made for it.

Anyways, the campaign is brilliant. Erik took the hotel’s worst qualities and over exadurated them in the campaign (see below for examples). It was a huge success and some people even sign the guest book with disappointment. Read the LA Times article and check out the KesselsKramer site.